October 2010
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I will be speaking Nov 8 on social media actions for non-brands at the coolsocialgravitysummit.com conference in Irvine - http://ping.fm/cpg2Y via Ping.fm Posted via email from David Alpern’s Perspectives | Comment »
September 2010
1 post
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International apparel brand in LA’s South Bay needs experienced: 1) ecommerce manager, 2) web analyst. I can connect U directly w/hiring mgr via Ping.fm Posted via email from David Alpern’s Perspectives | Comment »
July 2010
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I am one of the founders of The Long Beach Business and Technology Commonwealth. More info and join: http://ping.fm/NYsJn via Ping.fm Posted via email from David Alpern’s Perspectives | Comment »
June 2010
1 post
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Anyone upgrading to the iPhone 4 and looking to discard their older #iPhone? My son is looking for a #smartphone. via Ping.fm Posted via web from David Alpern’s Perspectives | Comment »
April 2010
2 posts
My New Column on Examiner.com
My writings have been picked up by Examiner.com where I am now the new career management columnist for Los Angeles. My latest article is entitled “5 Tactics for Personal Brand Management Online” - http://tinyurl.com/y6uucrl Posted via email from David Alpern’s Perspectives | Comment »
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My son just published an article about his recent conversation with the CEO of Kajeet, the cell phone service for kids: http://bit.ly/aBc6FB via Ping.fm Posted via web from David Alpern’s Perspectives | Comment »
March 2010
4 posts
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Enhancing Discoverability. My post on 6 Tactics to Increase a Business’ Online Presence in Local Reviews & Directories: http://ping.fm/EuO3R via Ping.fm Posted via web from David Alpern’s Perspectives | Comment »
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Enhancing Discoverability
6 Tactics for Increasing Your Business’ Online Presence in Local Reviews and Directories
By David Alpern and Greg Jordan
The role the Internet plays in having prospective customers locate and assess a business cannot be overstated. Smart Momma, a baby gear and gifts retailer, saw its site traffic increase 3X over one year due in large part to online reviews. The Internet can be gold for local...
8 Obscure Interactive Social Tools
Is all the effort you put into your web presence paying off? Social media activation involves reaching beyond your immediate circle to a broader community online. You can measure the influence your actions have to see how big your brand is becoming. The Internet is littered with an innumerable roster of service offerings, so here is a compilation of 8 lesser known tools that are particularly...
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The Process and Progress of Producing "The...
By Zev Brooks & David Alpern
For much of the last ten years David & Zev Brooks, two brothers from Orange County, California, have put in a tremendous amount of effort, resources, sweat equity, and every other resource available to them to craft, produce, film, and now ultimately (hopefully) release their feature film called “The Yankles”. As they sat in a movie theater in Atlanta,...
February 2010
3 posts
Invite: Free screening of the new Yankles movie
Free screening of the new Yankles movie. Tuesday March 9 @ 5p at Raleigh Studios in Hollywood. RSVPs required. Contact: boosters@yankles.com via Ping.fm
Posted via web from David Alpern’s Perspectives | Comment »
Job Offer: Web developer/graphic designer
El Segundo Manufacturing client (near LAX) looking for in-house full-time web developer/graphic designer. I’m looking 4 referral candidates. via Ping.fm
Posted via web from David Alpern’s Perspectives | Comment »
Job Offer: Affiliate Manager
Looking for an Affiliate Manager w/experience managing & developing affiliate network relationships - for an LAX area lead generation firm. via Ping.fm
Posted via web from David Alpern’s Perspectives | Comment »
January 2010
1 post
Israel's Amazing Hospital in Haiti
CNN on how Israel has been the most rapid in mobilizing a fully functioning hospital in the Haitian relief effort: http://ping.fm/RBPLZ via Ping.fm
Posted via web from David Alpern’s Perspectives | Comment »
December 2009
1 post
Explaining Google Goggles - What Does It Mean for...
In early December, Google Goggles, a visual search app was launched for phones running on the Android mobile operation system. Goggles refers to the process of searching visually, by taking a picture of an object with your camera phone, rather than typing (or speaking) a search query using words. Google then attempts to recognize the object in the picture and return relevant...
November 2009
7 posts
Foursquare For Sure in 2010
A survey this week from 24seven inquired about marketing trends I think will decline or go away in 2010. Among those I cited was phone-a-friend because viral activities are moving so rapidly toward online application domination. A similar question can be asked as to what will be this coming year’s new growth trends, and high on my list is location social, the process of combining location with...
Ten Formerly Common Phrases
Every year-end we learn of new words that have made their way into the English lexicon. This year, such accolades have been awarded to “unfriend”, “sexting”, “netbook”, and “paywall”. Previous years have introduced “carbon neutral”, “truthiness”, and “blog” (which is ironically what you are reading right now). In that vein, it would appear that as some terms enter the language others are destined...
Profiling and Understanding Users of Social...
If the social networking revolution has you scratching your head wondering about why people are investing time in all of this and how companies can actually benefit from this activity, there is a Harvard Business School study that relays surprising findings about the needs these networks fulfill, how people use these offerings differently, and how Twitter is holistically different. Most...
Search Rankings: Here Today, Elsewhere Tomorrow
To the casual user it may look like search engines are slowly evolving over time, most visibly when Yahoo! launches a redesign or when the much publicized transformation of Live Search into Bing occurs. However, the reality is that underneath the hood, Google is constantly tweaking its rankings formula. A website’s ranking and position within the Google search results can and often does change...
Social Marketing Results: Don't Just Show Up -...
Much has been written about staking out a presence in social media and how this marketing platform is not a fad but rather the biggest shift since the Industrial Revolution. Many brands have diligently gone out and planted their stake in an attempt to be social. While the strategy is sound and these businesses have the best of intentions, execution leaves a lot to be desired. This divide generally...
The Coming Real-Time Search Earthquake
If you’ve ever done a search online for information about a breaking news story, you’ve come close to experiencing real-time search. We’re about to see the inclusion of content into search engines in near real-time, meaning that once content is authored, be it tweets in Twitter, status updates in Facebook, or pictures pushed to Twitpic, that content will virtually instantly be available in a...
Email Marketing is Alive and Kicking
Email marketing has gotten a little beat up over the last few years, most notably in the WSJ - Why Email No Longer Rules. People have labeled it as insignificant, or at the very least, as taking a back seat to social media. So it’s nice to see some positive press for this still vital online marketing tactic for sending campaign information, lead gen offers, and newsletters:
· Email Use...
October 2009
4 posts
RIP Geocities as it takes its final bow. I had been on GCs since 1996. Moved site to my own URL after Yahoo! announced its closure in April.
Just completed successful upgrades to Windows 7 from Vista on my 32 bit PCs. Used Mozy back-up 4 all data. Process required iTunes uninstall
WSJ reporting that Google to offer music. 10 years ago at AltaVista we knew that BMM (books-movies-music) were e-commerce’s core categories.
New article on my blog: Looks @ recent studies abt media plans for 2010 to use more interactive & social media - http://ping.fm/zvQDE